The Fly-In—the second for IHRSA in 2023—was hosted in conjunction with The Fitness Technology Summit, which was held October 24-25 in Alexandria, VA.
Last year, Al Noshirvani, a club owner and the founder of The Fitness Technology Summit, gave $150,000 in proceeds from The Fitness Technology Summit to IHRSA’s advocacy efforts. This year, he wanted to support advocacy more directly.
“I’m now an IHRSA Board member, and I wanted to make sure that I could support IHRSA in any capacity that I could,” he said.
Before the meetings, the participants attended a breakfast briefing during which IHRSA Vice President of Government Relations Mike Goscinski and IHRSA Senior Vice President of Communications Jeff Solsby answered questions, highlighted information to disclose during the meetings, and encouraged participants to share their stories with legislators.
“I think the association is absolutely incredible at setting up an environment where you don’t feel pressured to carry all the specifics of the legislation, and you can talk about what’s outstanding about our industry,” said 24 Hour Fitness CEO Karl Sanft.
ABC Fitness CEO Bill Davis agreed, “IHRSA does a fantastic job of doing all the heavy lifting around the organizing of the meetings, ensuring that we are well prepared with the talking points. So if you have any concerns, I can assure you that those are well attended to, and it’s just again a great opportunity to bring an active voice to the industry that we love.”
Divided into 10 groups led by an IHRSA staff member or an industry leader with previous advocacy experience, the industry leaders held 60 meetings with legislators or their staff members. They also left behind pamphlets about the industry and benefits of the PHIT Act.