This year's event attracted 16,000 visitors, a 15% increase from last year. The event included 190 speakers and 121 exhibitors, producing 167 hours of content over the three-day show.
“The fair was bigger, more beautiful, and more dynamic than ever, clearly showing visitor satisfaction with the variety and range of products and services available,” said Gustavo Almeida, executive director of Fitness Brasil.
In the rebrand announcement, Fitness Brasil shared that even though the event’s name has changed, its mission continues to be to provide a place where the world of fitness connects, learns, and evolves.
“It was an absolute honor to attend Fitness Brasil’s 25th anniversary event, which was not only impeccably organized but also radiated the warmth and spirit of the Brazilian people,” Gonzalez said. “The teamwork behind the scenes was truly remarkable, and it showed in every aspect… The energy and passion shared by everyone present left me feeling inspired and deeply connected to this incredible industry.”
HFA and Fitness Brasil are working together on Missão Fitness Brasil, which will be a group tour to the HFA convention March 12-14, 2025, in Las Vegas, Nevada. The tour will include a travel agent to help with flights, visits to some of Las Vegas’ best health clubs and studios, and exclusive learning opportunities for the Fitness Brasil group.
