No two fitness professionals are the same — so why should your conference experience be the same?
Picture this: You’re in Las Vegas March 12-14, surrounded by the buzzing energy of the health and fitness industry’s biggest event of the year. But this isn’t just another cookie-cutter business conference: It’s The HFA Show.
And this time, the conference experience is entirely in your hands.
Gone are the days of one-size-fits-all education. This year, HFA has reimagined its conference structure, offering eight specialized education tracks to fit your unique career goals and business needs.
Whether you're a fitness studio owner looking to expand, a marketer seeking the latest trends, or a leader aiming to level up your brand, there’s a track just for you.
Let’s take a look at all your options:
Ever wondered if there’s a secret sauce to keep members coming back? These sessions will dive into strategies that elevate the member experience and drive long-term loyalty.
This one is for the data-lovers and strategic thinkers. This track offers insights into the latest industry research and policy issues, helping you stay ahead of the curve.
Get ready to take notes! We’ll be dissecting how technology, data-driven design and artificial intelligence are reshaping the fitness and wellness industry.
Unleash your inner strategist with creative ways to connect with prospects, engage members and boost revenue.
High-performance teams don’t build themselves. Learn the art of recruitment, leadership that gets results and navigating modern HR challenges.
Looking to wow your members with programming they can’t stop raving about? This track is all about crafting unforgettable fitness experiences.
An industry segment that has seen major growth in recent years, we’d be remiss not to talk about all the expansion opportunities available in this space. Whether you’re part of a large franchised brand or an independent studio, this track has something for you.
For those aiming to make a top-down impact, this track explores the evolution of fitness careers, focusing on strategies for enhancing leadership skills, advancing professional development, and driving organizational success.
Each track is packed with panels, workshops, and roundtables led by industry experts and trailblazers, giving you actionable insights to take home. Plus, you can earn continuing education credits while you’re at it!
So, what’s the next step? Get registered for the event!
You have the option to purchase education packages for three days, two days, or one day. And if you’re an HFA member, you get a discounted price!
Plus, all of these packages include free entry to the trade show.
Early registration closes at 5 p.m. EST on November 30. Don’t wait, because prices increase after that. Save your spot now, and lock in the discounted price.
Stay tuned for details on continuing education credits available for each session from various certifying agencies.
We can’t wait to see the experience you build at the show in March!
Kelsi Steinkamp is the communication coordinator for the Health & Fitness Association.
