Helix, TRUE, and Octane Offer Unique Experiences
Helix offers a novel workout with its recumbent lateral trainer, a seated, total-body unit that’s gaining fans both in the U.S. and internationally. “Because its motion is unique, this trainer really is an experiential product,” says Scott Logan, the firm’s vice president of marketing.
TRUE spotlighted all four of its units—its C200, C400, and C900 ellipticals, and its Spectrum traverse lateral trainer—in F.I.T. 2019. The Cardio 360 program on the units serves as a built-in personal trainer.
TRUE and Octane both offer side steps on their ellipticals, which allow exercisers to periodically isolate the upper body. And, for the lower body, Octane’s SmartStride interactive ergonomics analyze a user’s pace and automatically adjust the stride length accordingly.
Octane’s Cross Circuit program combines cardio intervals on the equipment with strength exercises on the floor, permitting users to target specific areas. “It’s a great way to hit both cardio and strength, attract interest to these machines, and generate a buzz on the cardio floor,” says Ryan Simat, the vice president and general manager of commercial and specialty products for Octane.