When thinking about all of the challenges the fitness industry has faced in 2020—and may continue to face for the foreseeable future—it’s easy to fear what is ahead and feel out of your depths. However, “you don’t have to stay overwhelmed,” says Crystal Washington, an author, futurist, and technology strategist.
This message is a welcome one for health club operators and fitness industry professionals—groups who have had it particularly tough this year. In her IHRSA Innovation Summit keynote presentation, “Imagine the Future,” Washington will use her unique insights to inspire and encourage attendees.
“During my keynote presentation, you’re going to discover the very strange and real ways technology is changing humans—and what you need to know to be successful in the midst of a turbulent 2020,” she says. Washington’s keynote address is generously sponsored by Club OS.
Our relatively new reliance on technology has completely changed the way we work and the way businesses operate. The impact on health clubs has varied from innovative to detrimental, and how we embrace, change, or reimagine the way we work in this time will change the long-term outcome both for the success of our companies and our personal successes.
Work and life lines blurred, the haze of virtual meetings set in, and we have found ourselves face to face with a new reality. A key question to ask yourself is, “how are you imagining your future?”