Finance, Strategy, & Leadership
Potential Savings During COVID-19 Closure [CHECKLIST]
This checklist provides tips to help you save money while your club remains closed. Inside, you’ll find information about potentially reducing expenses on products & services, mortgage & rent, insurance, utilities, and music & video licensing.
Fitness Industry Veteran on the Opportunity for a Fresh Start [ARTICLE]
“Pushing the reset button and planning your revival will help ensure a successful future,” writes Brent Darden to gyms struggling while closed due to the COVID-19 pandemic.
Fitness Industry Roundup: Gyms Are Rising to the Challenge [ARTICLE]
Although the fitness industry has been among the hardest hit during the coronavirus crisis, many health clubs are stepping up to help first responders, keep the community together, and provide members (and non-members) with ways to exercise.
Coronavirus Conversations: Global Perspectives on Health Clubs & Physical Activity [WEBINAR]
Hear international perspectives on how the pandemic is impacting communities around the world. Plus, learn about recovery strategy and ways to keep your members and staff moving and engaged even while your club is closed. Webinar was presented on April 9, 2020.
Financial Considerations for Reopening Your Health Club [ARTICLE]
You’ve likely reconsidered your financial strategy many times in the last few months, and as you reopen, you’ll need to take an even closer look. This list will help you navigate the new normal.
Fitness Industry Expert’s Five-stage Plan for Reopening [ARTICLE]
Membership experience expert Blair McHaney shares his data-driven five-stage plan for reopening.
Reopening Strategy Lessons from HV/LP Health Clubs [WEBINAR]
Hear from a panel of high-volume, low-price (HV/LP) health club operators on the key steps to reopen your club. Sponsored by Zeamo.
Fitness Industry Roundup: The Good Deeds Continue [ARTICLE]
The fitness industry doesn't quit when it comes to helping communities, members, and employees.
Surviving COVID-19: A Legal Guide for Health Clubs [ARTICLE]
Attorney Tony Ellrod shares legal and other issues being posed as health clubs traverse a world impacted by the coronavirus pandemic.
The Four-pronged Framework to Health Club Reopening [ARTICLE]
We’ve provided a framework to help clubs around the world manage risks associated with COVID-19 in exercise facilities.
Rebound Strategies: Legal Approaches to Health Club Reopening [WEBINAR]
Attorney Adam Sloustcher returns to discuss new legal considerations and answer your questions as clubs reopen. Sponsored by Club Automation + CSI Spectrum.
Rebound Strategies: A Health Club Management Snapshot [WEBINAR]
VivaGym’s 100+ locations in Spain came to a standstill when the coronavirus hit. Learn management strategies from CEO Juan Del Río Nieto as he discusses how VivaGym handled closures, staffing changes, their reopening plan, and more.
8 Takeaways from IHRSA’s HV/LP Reopening Strategies Webinar [ARTICLE]
Rick Caro, president of Management Vision, Inc., Todd Magazine, CEO of Blink Fitness, and Ben Midgley, CEO of Crunch Fitness Franchise, discussed the future of high-volume/low-price clubs as reopening approaches for many businesses in the world in a recent webinar. Here are our top eight takeaways.
Challenges & Opportunities in Strategy as Gyms Reopen [ARTICLE/VIDEO]
Loni Wang, owner of Catic Wellness Group in China, shares how her health club fared with reopening. In this article and video, Wang discusses adapting to new guidelines, the fitness industry’s current business model, using digital platforms, building relationships with the medical community, and more.
HV/LP Reopening Strategies Webinar: Your Questions Answered [ARTICLE]
Rick Caro, president of Management Vision, Inc, gathers information from Blink Fitness CEO Todd Magazine and Crunch Franchises CEO Ben Midgley to answer questions they couldn’t get to during their HV/LP webinar. Topics include: new cleaning challenges, changes to the facility, attracting key staff, member strategy, and future concerns.
Challenges & Opportunities in Finance as Gyms Reopen [ARTICLE/VIDEO]
In Part 2 of our series with Catic Wellness Group Owner Loni Wang, we will discuss the financial challenges and opportunities ahead for fitness club owners. This article and video cover paying staff, managing cashflow, paying rent, negotiating with landlords, exploring alternative sources or revenue, and working together with trainers.
Research Shows Health Clubs Are Safer Than You Think [ARTICLE]
Contrary to popular belief, early research provides evidence for the argument that health clubs pose no additional risk in transmitting coronavirus compared to other public places. This article examines research out of Oslo, Norway and reporting from Arkansas, USA showing that clubs are clean.
Budgeting for Your Health Club During a Pandemic [VIDEO]
When the COVID-19 pandemic hit, Stone Creek Club and Spa President and General Manager Larry Conner was able to create three different budgets to prepare his business in the case of three different scenarios. Here are his tips for club operators.
How Gyms Are Faring in Spain, Portugal 6 Months After Shutdown [ARTICLE]
VivaGym Group closed their 96 health club facilities in Spain and Portugal as the coronavirus crisis began to unfold. CEO Juan Del Río Nieto shares lessons learned as his business and the industry navigate toward recovery.
9 Focus Areas for Your Health Club’s Future Success [ARTICLE]
It’s time to push the throttle in order to secure success and longevity. With that in mind, we’ve put together nine focus areas that you should keep your eye on to guarantee your club’s success in the future. This article covers health clubs being viewed as an essential service, getting creative with budgets and financing, embracing innovation, and more.
A Healthy Nation Needs Exercise & Quality Healthcare [ARTICLE]
America was unhealthy before the pandemic, now it’s out of control. One expert hopes to see healthcare reform by promoting physical activity in the future.
A Pandemic & Decades of Science Show Exercise Is Vital [ARTICLE]
Activity levels are slumping, unhealthy lifestyles are on the rise, and a pandemic is ravaging the world. Tyler Cooper, M.D., MPH, shares how exercise can help improve quality and quantity of life.
Resiliency & Innovation Are the Future of the Fitness Industry [ARTICLE]
"It's time to innovate or fold," writes Crystal Washington, futurist, technology strategist, and IHRSA Innovation Summit keynote speaker. Learn her perspective on the way ahead for the fitness industry.
Exercise Fights Off Disease Now & Lowers Risk Later in Life [ARTICLE]
Kenneth H. Cooper, M.D., has been promoting preventive medicine and disease prevention long before the coronavirus pandemic. Now, he says, it’s time to heighten the need to keep health and fitness levels up.
Challenges & Opportunities in Leadership as Gyms Reopen [ARTICLE]
In the final part of our series with Catic Wellness Group Owner Loni Wang, we cover the topic of leadership. Below are the challenges and opportunities that she faced.
How Gyms’ Childcare Programs Support Hybrid School Schedules [ARTICLE]
Gyms across the U.S. are making an impact in their communities and to their bottom line by adapting childcare services to support schools and families struggling due to COVID-19-related changes.
Medical & Fitness Experts: Gyms Are Crucial to Fight COVID-19 [ARTICLE]
The physical, mental, and emotional damage from the pandemic is increasing nationwide. Experts are pushing data and facts to keep gyms open as part of a solution to fight the negative effects brought on by the virus, lockdowns, and isolation.
8 Key Steps for Health Clubs to Take When Shutdowns Loom [ARTICLE]
With the next wave of COVID-19 forcing world governments to consider shutdowns again, we've put together eight steps gyms can take to help keep their clubs open or reopen as soon as possible.
Advice to Health Clubs on Surviving the COVID-19 Pandemic [ARTICLE]
“This is an industry that can once again show its resilience, come together in ways it never imagined back in March 2020, and set new standards for governmental agencies and our current and future club members,” writes Industry stalwart, Rick Caro.
The Updated Four-pronged Framework to Health Club Reopening [ARTICLE]
We’ve provided a framework to help clubs around the world manage risks associated with COVID-19 in exercise facilities.
6 Strategies for the Fitness Industry to Survive [ARTICLE]
With new challenges for the fitness industry come new opportunities to collaborate and communicate. The first-ever IHRSA Think Tank provided an excellent platform for senior executive leaders to reimagine the future and assess the external factors that impact the industry.
Fitness & Wellness Industry Plays Critical Role in COVID Times [ARTICLE]
In this case study, Pure Group CEO Colin Grant writes how health club misconceptions were set straight; how facts speak for themselves; how customers were safe and informed; and how the industry rallied together and worked to create a better future.