In 2011, Myzone introduced its first product, Myzone Heart Rate Display, a software, hardware, and wearable solution, making it a pioneering forerunner in wearable technology. In fact, while wearable technology has been among the American College of Sports Medicine’s (ACSM) top trends for the past seven years, it didn’t crack the list until 2016, five years after Myzone debuted. Since then, wearable technology has remained at the top of ACSM’s list, one of the few unchanged trends since its first appearance.
In the ensuing years, Myzone has grown from a single product into a true health ecosystem, driving solutions inside and outside the facility. In addition to a range of connected solutions, Myzone offers multiple touchpoints designed to help members and their facilities stay connected.
Myzone’s Vision: Next-level Engagement
“Myzone started almost 12 years ago as a hardware, software, and wearable solution; however, we always envisioned an ultimate goal of creating a larger ecosystem that engaged the user and truly made them feel good about exercise before, during, and after the event,” says Terry Woods, vice president of sales at Myzone. “It is the immediate and satisfying reward that happens after an activity that then creates a positive habit.
“Our evolution throughout the years has stayed consistent with providing this reward and plays off the foundation created at the beginning, where effort was rewarded. Additional features or products represented our adapting to the market while staying true to our philosophy.”
The rewards Terry refers to—Myzone Effort Points (MEPs), a unique form of tracking user exercise inside and outside a facility enabled by the Myzone belt—were designed to help reinforce and create positive health behaviors.