As the fitness industry becomes increasingly digital, health club operators have recognized the importance of extending the member experience beyond the four walls of the club. Many experts posit that for health clubs to survive in the coming years, they’ll need to figure out a way for members to interact with the brand at home, in the office, and even on vacation. (The IHRSA Passport Program can help with the latter.)
That virtual experience is a future pipe dream for many clubs, but for Anytime Fitness Benelux it’s becoming the reality, thanks to its new digital coaching offerings.