With all the focus many fitness businesses place on attracting Millennials and reeling back in Boomers, Generation X is often left as the “middle child” caught between the two largest generational groups.
Data from the IHRSA Health Club Consumer Report gives cause to reconsider programming and marketing efforts across generational groups. According to the report, Gen X’ers are steadfast health club users. The percentage of members between the ages of 35 and 54 has remained steady over the past five years, accounting for 33% of health club members.