Eric Schmitz, president of California Athletic Clubs, contributed to this article.
A well-trained, motivated staff can boost sales revenue, membership numbers, retention rates, and help your members to achieve their fitness goals. Unfortunately, hiring a team of staff that will help your health club or fitness studio flourish can be a challenge. Training them, developing their skills, and then retaining them are additional feats that you’ll have to tackle.
But there are steps you can take to set yourself—and your team—up for success. From interviewing to creating a company culture that supports your business goals, these best practice guidelines can help you develop a top-notch team. The additional resources listed at the bottom of this article will help you learn more about this key topic.
This article is one in a series of 28 Best Practice Guidelines for Operating a Fitness Facility.
Follow these guidelines and improve your staff recruiting, training, and development strategy.
Start With the Hiring Process
Help Your Team Develop Professionally
Look at Your Employee Benefits
Focus on Company Culture
Manage to Support Your Team
Ultimately, well-trained and dedicated staff will help you to build your brand and achieve your business goals.
Start With the Hiring Process
1. Design a collaborative interview process where candidates meet and interact with multiple employees.
2. Consider incorporating a personality or work style assessment into the hiring process to gain additional information on candidates and better understand personalized onboarding needs for new hires.