10 Ways to Boost Your Group X Program
First, it’s important to understand what other club owners have discovered in creating successful group X programs. In a new IHRSA e-book, Group Exercise Training: How to Create a Program That Works for Your Club, experts reveal strategies that have worked for them. Here are 10 to keep in mind.
1. First, know the difference between group and SGT. Group exercise is 25 or more participants; SGT is six to 20 participants. SGT usually includes modules in their application and is shorter time-wise than many group X classes.
2. Ask your members what they want. Club owners have found that frequent surveys or questionnaires can help guide what you should be offering in your club. Since the spectrum of group X offerings industry-wide are vast, you need to do some research. Besides asking your members what they want, see what’s popular among competitors in your area, especially studios.
3. Don't try to be all things to all members. Don’t do too much too soon. "Gyms are losing the opportunity to give quick results to members because they program in 50 different types of classes in their class schedule and 50 different group fitness instructors to do it, instead of taking an approach to design the schedule so members can get results as quick as possible,” says Constance Ruiz, president and co-founder of Vivafit.
4. Manage expectations. Members sometimes carry unrealistic expectations about the effectiveness of programs. You’re going to have to manage the hype that can come from HIIT programs or functional training sessions, for instance.
5. Make it easy to participate. Don’t overburden your members with requirements to invest in expensive wearables or other costly items. Try to make it easy to join a class by removing obstacles that may intimidate or price out members. Offer free first-time class sessions to hook members.