Sponsorship

Enhance your impact on your target audience

Our integrated sponsorship program will put your messaging front and center, and leave a lasting impression on those you most want to reach.

The Health & Fitness Association continually improves its efforts to grow, protect, and promote the health and fitness industry. And the ongoing assistance received from our sponsors enables us to provide our members with a variety of new benefits and resource materials that will help them be more successful. The sponsorship door is wide open for all events, activities, and products in the coming months. Contact us today!

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Events

Sponsoring our events differentiates your company by increasing your visibility and goodwill within the industry.

The HFA Show 2025
March 12-14, 2025 | Las Vegas, Nevada
Explore the best sponsorship for your company!

22nd European Congress
October 2025 | Amsterdam

To discuss sponsorship opportunities, please email Lynne Devaney, Vice President of Sponsorship & Business Development, Health & Fitness Association.

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Publications & Research

Our publications speak to the needs of club and studio operators running successful businesses around the world. Our annual research reports offer the most up-to-date statistics about the industry, including industry benchmarks, best practices, and future trends.

Show your support and offer your expertise as a sponsor of one of the many publications produced. As a sponsor, your company will receive many exclusive benefits, including:

  • Logo visibility on the front cover of the publication;
  • Opportunity to include an introductory letter to the reader from the CEO of your company;
  • A full-page promotional image on the back cover of the publication;
  • Free copies to distribute to your key customers; and
  • AMPS points for your sponsorship spend.
View Research & Publications
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Supplier Content

Tell your story by sponsoring a Supplier Content article. Our experienced editorial team will assist you in telling your story in a way that relates to the business needs of club and studio operators, helping you become a valuable resource for operators everywhere.

View Supplier Content
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Broadcast Emails

Our broadcast email sponsorship offers an effective, turn-key way to get your message out, reaching potential new customers. As the sponsoring company, you have the opportunity to create and submit your email to us. The email is sent to our members from the Health & Fitness Association on behalf of the sponsoring company.

Contact our Sponsorship Team
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Product Sampling

All member clubs and studios have the opportunity to participate in this program, which typically features product samples, coupons, and traffic-generating promotions. If you have a product you want to get in the hands of the healthy and active consumer, then our sampling sponsorship is for you.

There is no better way to reach the most elite, upscale, well-run facilities in the fitness industry. We can do national programs or by market segmentation. Our programs are turn-key, as we handle all of the promotional marketing and enrollment of the clubs and studios.

Contact our Sponsorship Team