IHRSA is now The HFA Show! Our name has changed, but our mission is the same: creating a path for you to improve the physical and mental well-being of your communities. Join us in San Diego on March 16-18, 2026! The HFA Show will deliver an unparalleled opportunity and venue where exhibitors can reach the widest range of key decision-makers and product-purchasers from many segments of the fitness industry.
Exhibiting
The HFA Show is where the health and fitness industry does business.
Sell to Qualified Buyers
The HFA Show attendees include the presidents, CEOs, and senior executives of the largest health club groups in the world, as well as thousands of independent club and studio operators who have the drive and ambition to propel their businesses to the next level of success.
Connect with Customers in Person
This convention is where you meet with customers face-to-face and make connections that could enhance your business.
Leverage Marketing
Our benefits make exhibiting a complete marketing experience. Exhibitors receive:
- Access to the pre-registered list of attendees in real-time
- Trade Show exhibitor profile in the show issue of Health & Fitness Business
- Listing on HealthandFitness.org highlighting all 2025 exhibitors in a special category listing for easy reference and enhanced search engine optimization for your company
- Customer invitations to the Trade Show for your best clients
Educate Your Staff
Exhibitors also receive:
- Access to the Trade Show for all of your company employees
- Two full convention registrations for use by two employees
- Discounted rates on full convention registrations
Exhibit at The HFA Show 2026
Join us March 16-18, 2026, as we head to San Diego! The two-day Trade Show runs from March 17-18.
The Trade Show Exhibitor Prospectus will be available soon! For more information about exhibiting, contact us at +1 617-951-0055 or email partner@healthandfitness.org.
Exhibiting Information