The Abs Company Announces New Cali Lift Glute Developer
"The Cali Lift was created to allow anyone at any fitness level, from beginner to professional athlete, the ability to safely and effectively improve their glute strength wherever and whenever they choose." — Matthew Barber, Cali Lift Glute Developer Creator
Technogym Launches New Biostrength, the Strength Training Revolution
Industry-first strength training solution that adapts to you with 30% guaranteed superior results.
New MZ-Smart Station From Myzone Includes FITBENCH Workouts
Designed to deliver an even better exercise class experience, the new MZ-Smart Station from Myzone includes FITBENCH workouts and will debut at IHRSA 2022.
ClubReady, myFitApp Create the Ultimate Member Experience for Fitness Businesses
Partnership gives fitness and health club owners advantages in a rapidly changing market.
YBell Fitness Selects MatrixPoint Consulting to Manage Strategic Marketing
MatrixPoint will direct strategic media consulting, including digital marketing and analytics.
Dubai’s Premium Platform Studios Showcase Digital Workouts With FITBENCH
Throughout IHRSA 2022, The Platform Studios will livestream its HIIT classes from Dubai and on-site, which exercisers in the booth will participate in by following along on screens and using FITBENCH equipment.
WOODWAY Announces Strategic Partnership With Walkolution
With this partnership, the novel and innovative workspace treadmill, manufactured by Walkolution GmbH and powered by Woodway USA, will be introduced to the North and South American markets.
9Round Fitness Names Trifecta as Official Meal Delivery Partner in the U.S.
Thirty-day Challenge to kickoff on October 1.
Life Fitness New Zealand Secures Distribution of FITBENCH
Life Fitness NZ agrees to distribute the FITBENCH ONE, FITBENCH STUDIO, and FITBENCH YBELL to bring the "game-changing innovation to the New Zealand fitness market."
Free Summer Fitness Program Targets Teens Craving Confidence, Connection
Teen Fitness program returns for twelfth summer, registration underway.
