3 Key Insights from Personal Training Clients
Our research expert explains findings from IHRSA's Fitness Training Report, which analyzes personal training clients across demographics.
Melissa Rodriguez
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IHRSA Fitness Training Report Shows Consumer Preferences
Generation Z and Millennials lead the way as more than one out of four health club goers utilized fitness training services.
3 Ways Health Club Managers Can Target Generation X
Now a more rooted segment than in their younger days, the Gen X consumer is primed to be a long-time member. Here's how to get them to join your club.
How Reinvesting in Your Fitness Business Impacts 3 Important KPIs
Health club operators who reinvest in their business can profitably impact key performance indicators (KPIs), according to IHRSA's 2017 Profiles of Success. Our research expert explains.
3 Ways Youth Are Shaping the Health Club Market
Here are three ways the youth market is driving the future of the fitness industry, according to the IHRSA Health Club Consumer Report.
Who Is Responsible for Delivering Stellar Customer Service at Your Health Club?
Every person on your staff plays a role in customer service, but some positions—like fitness instructors—are more important than others.
5 Reasons Health Club Members Quit (and How to Make Them Stay)
Our member retention expert breaks down several research studies to explain why members leave—and how to make them stick around.
How Much Should I Spend on Fitness Equipment?
There's no magic number when it comes to investing in fitness equipment, but the IHRSA Health Club Equipment Report provides some valuable insights.