3 Marketing Strategies Gyms and Studios Can Use in 2022
Marketing to and reaching your target audience in a post-2021 market can be confusing. We’ve gathered a few tips and data to help you connect with new and existing members.
Kaitee Anderson Fernandez
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How Many Gyms Survived the Devastation that was 2020?
Americans want to get back to their gyms, but more than one out of five fitness facilities had already closed permanently by June 2021, and tens of thousands more remain at risk.
7 Months into 2021: We’re Amazed at What the Fitness Industry has Done
These last few months haven’t been easy, but the way gyms, industry partners, and fitness professionals came together to accomplish so much has been inspiring.
Fitness facilities could recoup as much as 45% of 2019 revenue to replace revenue lost in 2020 if the bill is signed into law.
Why Making Your Gym More Inclusive Is Good for Business
Broadening your club’s reach and including people of all ages and abilities in your programming benefits both your club and your community.
How Does Exercise Fit Into an Age- & Gender-neutral Army
Army Major General Lonnie G. Hibbard discusses your club and military readiness.
Cancer Expert: Working with the Fitness Industry the 'Holy Grail’
Cancer research experts have a vision for the future where cancer treatments include tailored exercise prescriptions.
How Can Gyms Develop & Protect Their Brands During a Crisis? [VIDEO]
If you want to protect your brand and keep your members engaged during a crisis—be it a pandemic or social—then Diva Richards, owner of Hard Work No Excuses, has some advice for you.
How One Virginia Gym Owner Is Approaching Safely Reopening
If you’re wondering what reopening your health club will look like, Gold’s Gym franchisee and fitness industry veteran Lori Lowell has three safety measures and four tips to share with you.
Doing Nothing Could Mean the Downfall of Your Health Club
Protect the profitability of your health club and become a fitness leader at the same time with this advice from Dr. David Rehr, professor and director of the Center for Business Civic Engagement at George Mason University.