How Health Clubs Can Navigate the New Meeting Landscape
As face-to-face meetings give way to more video and streaming gatherings, what do we risk losing and how can we maintain connections? How does the lack of hands-on interaction with the latest equipment impact facility planning?
The Constant Evolution of Fitness Equipment
Answering to a range of trends, from cardiovascular fitness and ergonomics to ever-increasing technology demands, equipment continually changes to meet market needs.
4 Things to Consider When Reconfiguring Your Gym’s Layout
In the current environment, laying out your gym’s equipment can be a challenge—but there are some best practices to keep in mind.
Optimizing the Upsell Opportunity for Health Clubs
Cross-selling and upselling compose a revenue stream health clubs can tap right now. Clearly, members already see the value in coming back to your facility—so why not leverage the opportunity?
Health Club Member Retention & the Art of Listening
Of all the skills that you need to navigate in the current landscape—to ensure that members see your club as safe and protected—listening has to be at the top.
How Gyms Can Carve Out a Competitive Edge in Uncertain Times
If there was ever a time to have your gym and brand truly stand out, it’s now. These strategies will help you to carve out a competitive advantage in your market.
Reengage Your Returning Health Club Members with HIIT
Returning members seeking more demanding training need to be safely brought back up to previous levels of conditioning.
Is Your CMS Programmed for the Health Club of 2021?
New times demand new tools. Is your club management software ready for the moment?
Digital Transformation Becomes a Lifeline for Health Clubs
While wearables and apps have been the hot tech topic in the past, member engagement takes center stage as the landscape radically shifts and member connections inside and outside the club become critical to survival.
Why Gyms Should Offer Robust Virtual Fitness Programming
Virtual fitness programming has been growing and the pandemic has supercharged its boom. What was once considered an optional extra for club operators is fast becoming a competitive imperative.
