How to Keep Resolution Busters from Busting Your Gym’s Bottom Line
It’s difficult to retain any member, let alone January resolutionists. This time of year, data software services and customer relationship management (CRM) become crucial.
Jim Schmaltz
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How to Fight Back Against Locker Room Theft
Locker room theft is a real problem for health clubs, but there are some measures you can take to stay a step ahead of the bad guys.
Remembering Muscle & Fitness Editor Shawn Perine, 1966-2017
Muscle & Fitness Editor-in-Chief Shawn Perine's death from lung cancer shocked the entire fitness community.
Bad Vibrations: Why You Need to Protect Your Gym from Excessive Noise
A noisy gym can detract from the member experience and, ultimately, your business. Choosing the right type of flooring can help.
5 Ways Going Green Can Transform Your Health Club
Becoming more environmentally friendly can be a boost for any gym seeking to differentiate themselves from the competition.
Jumpstart Your Health Club’s Non-dues Revenue Growth
Ancillary income is always second priority to membership dues, but you’re leaving money on the floor if you don’t have a strategy for non-dues income growth.
How to Make Your Gym’s Brand Work as Hard as You
Clubs have found they can expand brand recognition inside and outside the facility by engraving their logo on exercise equipment.
How to Stop Gym Germs Before They Harm Your Members
A clean and tidy gym has a direct impact on your profitability.
How Clean Energy is Revitalizing Health Clubs—and Attracting Millennials
A growing number of millennials are choosing eco-friendly gyms over lower-priced options because they want to lower their CO2 footprint.
How High-intensity Interval Training Can Transform Your Bottom Line
Studies have found that HIIT outperforms steady-state cardio in several areas. Here is how your club can use HIIT to help members reach their goals.