Give Your Health Club a ‘Millennial Makeover’
Attracting younger consumers requires that you pay attention to values as much as price.
Jim Schmaltz
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Making Your Health Club a Safe Space for Kids
A kid-friendly environment can make your gym feel like family, while also providing a competitive advantage to your business.
Why Recovery Is Essential to Health Club Retention
Providing therapeutic recovery services can boost your club’s retention and non-dues revenue. Here’s how.
What You’re Missing in Your Health Club Renovation
If your club’s equipment isn’t up to snuff, you’re neglecting a critical part of a successful renovation.
Is Your Gym’s Cleaning Process Putting Your Members at Risk?
Your club’s maintenance crew may be doing more harm than good. Here’s why.
How Technology Can Turn Your Health Club Into a ‘Supergym’
How the right technology tools can create an exercise experience that will thrill your members.
Your Gym is Louder Than Ever, and It Could Cost You
Excessive noise and vibration from today’s high-energy fitness trends can have a negative impact on your business. Here’s what to do.
Does Your Health Club Equipment Match Your Demographic?
The one-size-fits-all health club is a thing of the past. Here’s how to better tailor your equipment investment to your membership.
How Green Gyms Became Revenue Engines
Costs and logistics have held back some club owners from going green, but creating a sustainable-energy gym is quickly becoming a winning strategy—especially with younger consumers.
The Equipment Checklist: What to Ask Before You Stock Your Gym
Here’s what health club operators need to know before they sign on the dotted line when buying new equipment.