How Your Gym Can Offer a Virtual Trainer for Every Member
On-demand training videos available on cardio units are changing the game in guided workouts. Here’s how to make them work for your facility.
Jim Schmaltz
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5 Ways Health Clubs Can Take Advantage of ‘Experience Design’
Today’s businesses need to utilize forward-thinking design concepts to maintain a competitive advantage. Here’s what that means for clubs.
Hyper-personalization Is the Next Big Trend in Fitness
Workouts tailored to individual biomechanics and training results present challenges to today’s health clubs. Here’s what to do.
How Health Clubs Can Capture the ‘Values-based Consumer’
Attracting Millennials and Generation Z are critical to your success. Here’s how taking a stance on sustainability will bond them to your brand.
Crazy About Rowing: Is Your Health Club Ready?
The next revolution in group training is upon us as new rowing boutiques proliferate along with demand.
The Accuracy of Wearables Can Make or Break Your Programming
With these devices playing a larger role in critical SGT sessions, health club owners are voicing concerns about data reliability. Here’s what you need to know.
How Your Club Management Solution Can Protect Your Club from Predators
Here’s how you can use technology to protect your members from dangerous predators.
Taking Health Club Digital Engagement to the Next Level
At Crunch Fitness, engagement doesn’t stop when a member leaves the club.
Why Most Startup Fitness Studios Fail
To make profit from your passion, you have to think “business first.”
Give Your Health Club a ‘Millennial Makeover’
Attracting younger consumers requires that you pay attention to values as much as price.