IHRSA 2024: The Place Where Everything Changed
Change was the name of the game at the historic IHRSA 2024 Convention & Trade Show March 6-8, 2024, in Los Angeles.
Jim Schmaltz
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Customer Segments Are More Distinct Than Ever
We examine the four types of fitness consumers in McKinsey & Company’s recent report, Sweating for the Fitness Consumer, to provide club operators the opportunity to reassess and strengthen their programming to fit the needs of their members as they evolve.
The ‘Do-everything’ Digital Platform Is Here to Stay
To succeed in today’s environment, you need to deliver the ultimate member experience. This is the technology you need to make it happen.
How Your Gym Can Offer a Virtual Trainer for Every Member
On-demand training videos available on cardio units are changing the game in guided workouts. Here’s how to make them work for your facility.
5 Ways Health Clubs Can Take Advantage of ‘Experience Design’
Today’s businesses need to utilize forward-thinking design concepts to maintain a competitive advantage. Here’s what that means for clubs.
Hyper-personalization Is the Next Big Trend in Fitness
Workouts tailored to individual biomechanics and training results present challenges to today’s health clubs. Here’s what to do.
How Health Clubs Can Capture the ‘Values-based Consumer’
Attracting Millennials and Generation Z are critical to your success. Here’s how taking a stance on sustainability will bond them to your brand.
Crazy About Rowing: Is Your Health Club Ready?
The next revolution in group training is upon us as new rowing boutiques proliferate along with demand.
The Accuracy of Wearables Can Make or Break Your Programming
With these devices playing a larger role in critical SGT sessions, health club owners are voicing concerns about data reliability. Here’s what you need to know.
How Your Club Management Solution Can Protect Your Club from Predators
Here’s how you can use technology to protect your members from dangerous predators.