Advertising
When you advertise with us, both in print and online, you gain visibility among the leaders in the health and fitness industry.
Club Business International
Every month, we publish Club Business International (CBI), the health club industry’s leading trade publication. CBI features industry news and stories on successful practices in sales, marketing, operations, and programming from around the world. The wide range of areas covered each month can be as relevant to front desk staff as to club owners and managers. According to a recent survey, 82% of readers are either directly responsible for, or have influence on, their clubs’ purchasing decisions regarding fitness equipment, services, and supplies. And 78% said they visited an advertiser’s website.
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The Global Report
Mailed as a supplement to CBI, The Global Report provides the only comprehensive overview of the international health and fitness market. The exclusive market research contained in The Global Report is closely read by the leading club operators and is a cost-effective way for advertisers to gain exposure to this exclusive group of industry leaders. The report consists of an industry overview including input from several industry leaders from independent clubs, large club chains, club associations and federations. The Industry Research section details the market size and scope of the Americas, Europe, and Asia-Pacific Markets. The next report will be released in 2025.
Buyer's Guide
A special annual edition of Club Business International magazine, our print and digital Buyer's Guide showcases the best innovations, products, and services available to club operators around the world. With editorial support designed to highlight your company's unique offerings, this guide breaks through the clutter to give buyers the information they need to make the right decisions for their businesses. This year-round Buyer's Guide showcases custom supplier content, new product launches, product showcases, and digital, video, and social components. The 2025 edition was published in December 2024.
View the Buyer's Guide
Digital Advertising
Fueled by an extensive content audit to determine what topics and information gym owners search on the most, our website has undergone a strategic re-launch to better service club leaders and stakeholders seeking industry research, best practices and information on products and services. Ads align with the page’s topic, giving them more relevance and value. Billboard ads appear integrated within the content for the following categories which represent the primary topics of interest to our readers.
Supplier Content
Let us tell your story. Our custom content marketing service can help your company become a valuable resource for club operators everywhere. Our experienced editorial team will assist you in telling your story in a way that relates to the business needs of club operators. Partnering your advertising and our customized content marketing editorial will lead to better marketing results and ultimately more sales. Coordinating both editorial content and advertising gives your potential customers more opportunities to engage and learn about how you can help them. We will develop and post customized editorial for your company on LinkedIn, Facebook, and X.
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Newsletter Ads
The CBI Highlights newsletter is sent at the beginning of each month to executives and staff at thousands of health clubs, studios, and wellness companies around the world. According to a recent survey, 65% of CBI readers said receiving e-newsletters from us was their preferred method of obtaining information on the topics that most interest them.
Ad opportunities include:
- Product Spotlight: An exclusive feature
- Banner ads available
- Exclusive CBI item