Newport Beach, CA—December 22, 2020—World Gym International, the iconic global fitness brand, announced today that it has started beta-testing World Gym Anywhere, a new on-demand fitness training platform. The new training platform is available on mobile phones, tablets, desktops, laptops and televisions, and is delivered using Intelivideo.
“With most major brands launching online fitness products this year, we wanted to create a unique platform that gave our franchisees the most flexible revenue opportunities, provided our members with the best possible fitness programming and engaged World Gym’s incredible network of talent on 6 different continents,” said Lewis Stanton, Chief Executive Officer of World Gym International. “Franchisees can offer World Gym Anywhere as a stand alone membership, or as a supplement to the in-gym experience. No matter how franchisees choose how to activate World Gym Anywhere, they have a new profit center that members will love.”
World Gym Anywhere features workouts and training sessions from the best World Gym coaches, trainers and instructors from all over the globe. It is also the future home of exclusive on-demand workouts created for World Gym Anywhere by Celebrity Trainer Gunnar Peterson. Through an innovative partnership with Les Mills, World Gym Anywhere members will also have access to a special library of Les Mills’ most popular workouts including BODYPUMP, BODYCOMBAT, LES MILLS GRIT and more. World Gym Anywhere features several additional categories of workouts including Strength, Cardio, Mind & Body, Express Workouts (less than 20 minutes), Recovery, How-to-Series and workouts for special populations like youth, seniors and pregnant women. At the beta-launch, World Gym Anywhere has over 100 hours of workout content. New workouts will be added weekly.
World Gym franchisees have flexible options to create new revenue opportunities with World Gym Anywhere. Franchisees can upsell prospects to top-tier memberships with World Gym Anywhere included, sell World Gym Anywhere as an add-on to lower-tier memberships, and sell a digital only membership to World Gym. With World Gym International underwriting the production and distribution costs, franchisees are able to generate meaningful new revenue streams and reach a whole new set of prospects.
World Gym Anywhere is just one of many new initiatives World Gym International has launched to provide more support to its franchisees this year. World Gym franchisees now have new opportunities to increase profitability by selling merchandise and supplements online, and new digital personal training tools for members are in the gym, at home or on the go. To learn more about becoming a World Gym franchisee, visit WorldGymFranchising.com. To sign up for a 7-day free trial of World Gym Anywhere, visit Anywhere.WorldGym.com.
About World Gym International
The iconic World Gym brand was founded in 1976 by Joe Gold during the glory days of “Muscle Beach” in Santa Monica, CA when serious fitness collided with the world of Hollywood celebrities. Since then, World Gym has evolved into an internationally recognized brand that has captured the imagination of fitness enthusiasts around the globe. World Gym is dedicated to creating a network of ultimate workout destinations everywhere. With its headquarters located in southern California, World Gym currently has over 200 locations in 22 countries and territories. To learn more about World Gym and franchise opportunities with this storied brand, please visit WorldGymFranchising.com.