Muscle Up Marketing Becomes UpSwell
Muscle Up Marketing has rebranded as UpSwell, offering clients an expanded range of services designed to draw a “wave” of new members.
Press Releases
$200 Million Investment to Benefit Freemotion
This significant capital investment by Pamplona Capital Management will allow ICON Health & Fitness to further accelerate iFit’s rapidly growing interactive fitness platform in the connected club fitness industry.
Involve wins Les Mills US PR agency business
Involve, a brand activation agency with extensive experience inside the fitness, health and wellness categories, was recently awarded the public relations account for Les Mills US.
Club Fit Wins Family-owned Business Award
Club Fit was Selected by Westfair Media as one of Westfair’s 2020 Honorees
Synergy Care Uses Inspire360 to Host Post-Rehabilitation Certification
Inspire360 empowers fitness and wellness companies to deliver beautifully branded online courses, certifications, workshops, and subscriptions.
A Decade of Growth: Health Club Membership Reaches 64.2M Americans
U.S. health club membership is up by 28% since 2010, according to a study conducted by IHRSA as part of the Physical Activity Council.
Panelists Announced for the 24th Annual IHRSA Financial Panel
The annual IHRSA Financial Panel provides attendees the opportunity to hear market reports from highly-regarded financial experts.
ACE-Sponsored Research Tests Foam Rolling Impact
Research found foam rolling to significantly improve flexibility without negatively affecting performance, and study participants reported anecdotally that they felt more flexible, agile after foam rolling.
Club Fit Wins News12’s Fitness Face-Off!
Members vote club fit danceology classes into top spot in Briarcliff Manor, NY, competition.
Chetu Announces New Program to Enhance Customer Engagement
Initiative provides channel partners resources to implement and deliver superior solutions to their customers and augment staff while opening additional revenue streams.