BOSTON, MA—July 22, 2020—After a long layoff from accessing health clubs, surveys show a vast number of members have already returned or plan to return to their health club, gym, or studio. Data from four markets also indicate that physical activity decreased among users while clubs were closed.
“The critical role regular exercise plays in boosting health, wellbeing, and immunity is well-documented,” said Joe Moore, IHRSA CEO and president. “Multiple accounts show that a large majority of members intend to return to their health club, gym, or studio once they reopen after shutdowns.”
In the U.S., an MXM survey of more than 150,000 health club members nationwide shows that 65.7% of members are likely to return to their clubs when they reopen. A separate ClubIntel study of 2,000 adult members in 20 major U.S. metropolitan areas also reports that approximately 65% of members are likely to come back.