ABC Fitness, the leading technology provider for fitness businesses everywhere, today announced the appointment of Maggie Lower as chief marketing officer. Effective immediately, Lower will lead the global marketing efforts for ABC Fitness as it continues to transform fitness visions into seamless reality.

"Maggie is an accomplished marketing leader with a tremendous background in scaling global technology brands in market," said Bill Davis, chief executive officer of ABC Fitness. "I could not be more excited to welcome her to the ABC Fitness executive team as our next chief marketing officer and am excited to see how she will help shape our growing marketing capabilities. I also want to extend a heartfelt thank you to Cristine, who formerly served in the role, for her tremendous efforts and contributions over the last five years."

Lower joins ABC Fitness with over 20 years of experience as a modern marketer and leader. Formerly the chief marketing officer at Hootsuite, Cision and TrueBlue, Lower excels at combining the art and science of marketing to drive exceptional results for global brands. In addition to her proven corporate expertise, Lower also serves on several boards in roles including Board Chair for SafePlace International, UK-Based Clu, SimonData and until very recently she served on the Grindr Board when it was taken public in November of 2022.

"I am thrilled to join such a mission-driven organization that continues to be recognized for its culture, product innovation and commitment to the fitness and wellness industry," Lower, chief marketing officer, said. "Ensuring fitness businesses continue to help people around the world live their best lives remains ABC Fitness’ singular focus and I look forward to bringing this powerful mission to life in new ways."

Lower joins the executive leadership team at ABC Fitness, reporting directly to the CEO and will lead a team of over 40 marketers dedicated to growth and brand-building across ABC Fitness' platforms: ABC Ignite, ABC Glofox, ABC Evo and ABC Trainerize. Lowers portfolio includes demand-generation, events, partnerships, brand, communications and more.

To learn more about ABC Fitness, visit www.abcfitness.com and follow on social media on Instagram, LinkedIn and X.