NEW YORK, NY—July 24, 2020—Integrity Square, a leading advisor to health clubs and boutique operators in North America, is pleased to offer all Health, Active Lifestyle & Outdoors (“HALO”) bricks & mortar locations, the ability to sign the HALO PLEDGE and receive window peel stickers to ensure members feel safe upon returning to their fitness routines.

“We need to do everything we can to ensure the public - and all of these politicians - that we provide the safest workout environment and care about the health & happiness of our loyal member base,” says Pete Moore, Founder & Managing Partner of Integrity Square. “I’ve been in this industry for over 20 years and—now more than ever—it’s critical that we come together to get our industry re-opened.”

“The HALO Pledge is an honor-based system that you are doing everything in your power to adapt to the ‘new normal’ and you will keep your locations clean, safe & in accordance with regulations, which we all already do on a daily basis.”

Integrity Square will make the master files of the HALO Pledge window peel (per the logo above) available to anyone who requests them, or they can reach out to Integrity Square directly. Any facility that posts the window peel will also get their logo listed on the HALO Talks website. Any location can produce as many window peel logos as needed. This is a public service.

About Pete Moore & Integrity Square

Pete is the Founder, Managing Partner and Chief Dream Architect at Integrity Square (“ISQ”), an early-stage growth equity investor and the leading boutique financial advisory firm serving the Health, Active Lifestyle & Outdoors (“HALO”) sector. Since founding ISQ in 2010, the firm has played an active advisory role in over 60 mergers & acquisition, private placement and advisory assignments across North America, Europe and Asia. He and his team have also invested in (or serve on the board of) the passionate entrepreneurs at Switch Playground, HigherDOSE, Xtend Barre, Greco Fitness, Promotion Vault, Y7 Studio, and The Athlete Book.

Prior to founding ISQ, Pete was head of the Active Lifestyle & Wellness Group at Sagent Advisors from 2003-2010. And from 2000-2003, Pete was a co-founder of FitnessInsite, a SasS sales management platform with over 1,500 clients (based in Arizona.) At FitnessInsite, Pete invested his personal capital, leveraged his credit cards and learned what it takes to successfully manage a small business. Pete built his business and financial acumen on top of the foundation laid at three critical positions early in his career: Senior Associate at Brockway Moran & Partners, the equity group which owned Gold’s Gym International, Inc., worked as an Associate at Donaldson, Lufkin & Jenrette and an Analyst at Chase Securities.

Pete saw a need for a deeper and more useful level of education in the HALO sector. In response, he leveraged his network to start the HALO Talks podcast. Now with over 200 completed interviews and over 25,000 downloads, HALO Talks has become a “must listen” for anyone working in or investing in the HALO sector.

Pete graduated from Emory University (BBA, 1994) and received his MBA from Harvard Business School. (1999) While at HBS, he co-founded IRON PLANET, the leading B2B auction site for used heavy equipment, which was sold to Ritchie Bros for $758 million.

His hobbies include: Football, basketball, tennis, podcasting, amateur ventriloquist, pro bono DJ and fitness enthusiast.