São Paulo – The IHRSA Fitness Brasil had a historic edition. In its 25th edition, 25,000 people attended the fair held at the Transamérica Expo in São Paulo. It was the largest edition of the event, featuring a series of lectures and activities for the audience.
The IHRSA Fitness Brasil saw a 13% increase in total attendance compared to the previous edition. Considering unique visitors, the growth reached 15%. Nearly 200 speakers had presented at the event, producing 167 hours of content.
Fabio Saba, Educational Director of Fitness Brasil, stated that the event reinforced its role as a community and connection hub, bringing together the leading opinion-makers in the market, major brands from across Latin America, and a highly qualified and interested audience.
"We had expanded the topics and had brought a lot of content to address the main challenges that gym managers, owners, and personal trainers face in their businesses and careers – in an objective and quick manner. It was a gathering of our community, a communion between the main protagonists of our market," Saba said about the present speakers in 2024.
This year’s edition also saw growth in area, occupying over 19,000 square meters of the Transamérica Expo and offering even better conditions for exhibitors and the audience. There were 121 brands present, including the event’s sponsors, divided into two categories: Diamond (Konnen, Mormaii, and Pacto) and Gold (Buckler, Evo, Evoque Academias, and Kikos).
Gustavo Almeida, Executive Director of Fitness Brasil, celebrated the results of the 25th anniversary edition, which exceeded expectations in both numbers and future possibilities: "The fair was bigger, more beautiful, and more dynamic than ever, clearly showing visitor satisfaction with the variety and range of products and services available. We had also received praise for the staff’s attentiveness and overall organization. Feedback from exhibitors was also very positive – with many reports of goals met in business deals. This is not to mention the post-fair developments, which further enhance the results for participants. The outcome was very positive and leaves us confident for the 2025 edition."
The 2025 edition is already confirmed for São Paulo. Next year's event will be rebranded as FITNESS BRASIL EXPO and will take place from August 28 to 30. The change reflects the growth of Fitness Brasil along with the restructuring and strategic alignment with the Health & Fitness Association (HFA), previously known as IHRSA, partner of the Brazilian brand since its inception.
"It was an absolute honor to attend Fitness Brasil's 25th anniversary event, which was not only impeccably organized but also radiated the warmth and spirit of the Brazilian people. The teamwork behind the scenes was truly remarkable, and it showed in every aspect—from the outstanding exhibitors to the top-notch educational sessions. The energy and passion shared by everyone present left me feeling inspired and deeply connected to this incredible industry. Being part of the largest fitness event in Latin America was an experience I'll cherish, and I look forward to the continued success of the partnership and collaboration of the Health & Fitness Association with Fitness Brasil," concludes Maria Gonzalez, Board Member of the Health & Fitness Association (HFA).
About Fitness Brasil
An omnichannel platform for the fitness, sports, health, and wellness ecosystem, offering education, networking, business opportunities, and entertainment 365 days a year, transforming people’s lives and society. This is achieved through content production and business generation, connecting companies, professionals, students, and fitness and wellness enthusiasts. For more information, visit fitnessbrasil.com.br and follow us on social media @fitnessbrasil_oficial.
About HFA (Formerly IHRSA)
The Health & Fitness Association (HFA) is a non-profit trade association that leads the advancement of physical activity with a mission to grow, promote, and protect the fitness and wellness industry while providing its members with management benefits and tools. HFA organizes the largest and most successful annual international convention and trade show headquartered in the United States, which is the premier gathering for industry leaders and decision-makers. For more information, visit healthandfitness.org.