Newport Beach, CA — Augie’s Quest to Cure ALS is rallying supporters nationwide this May with a powerful new initiative: the 90-Minute Challenge—a campaign designed to bring critical awareness and funding to the fight against amyotrophic lateral sclerosis (ALS).  Fitness leader, Augie Nieto founded Augie’s Quest in 2005 after his diagnosis.  Augie’s Quest continues his legacy funding ALS Research.  Augie was inducted into the Health and Fitness Associations Hall of Fame in March of 2025, two years after he lost his battle with ALS.

Inspired by the fact that every 90 minutes, someone is diagnosed with ALS and another person loses their battle, this campaign urges individuals, gyms, and communities to dedicate 90 minutes to fundraising, fitness, or awareness efforts that help drive research toward a cure.

“ALS is relentless, but so are we,” said Lynne Nieto, Chairman at Augie’s Quest. “This campaign is about turning awareness into action. We want people to use 90 minutes of their time—through a workout or a fundraiser—to honor those affected by ALS and fund groundbreaking research.”

Throughout May, clubs can engage in the challenge by implementing these easy best practices:

• Sweat for a Cure: Host a 90-minute workout or fitness class with your best instructors and formats for a minimum $25 donation

• New Member Acquisition: Open up this special class to non-members, exposing your club to potential new members

• Competition: Use competition between locations and coaches to drive donations

Funds raised will directly support Augie’s Quest’s mission to advance cutting-edge treatments and ultimately find a cure for ALS, a progressive neurodegenerative disease with no known cure.  Fifty- eight percent of members feel it’s important for their fitness club to embrace social causes so sign up today by emailing info@augiesquest.org

To get involved, visit Augie’s Quest and take the 90-Minute Challenge this May. Together, we can turn 90 minutes into a lifetime of hope.

About Augie’s Quest to Cure ALS

Founded by fitness industry leader Augie Nieto, Augie’s Quest is dedicated to funding innovative ALS research. Since its inception, the organization has raised millions to advance treatments, improve patient care, and move closer to a cure. Learn more at augiesquest.org.