SANTA MONICA, CA—July 11, 2023—Aktiv Solutions, the leading expert in functional fitness facility supply and design, and PLUNGE, the innovative wellness brand that created the unique plunge product, announced today a collaboration to bring cold water recovery treatments to fitness facilities of all types.

This dynamic collaboration introduces PLUNGE's premium and coveted cold water therapy products with Aktiv’s extensive commercial client base; as recovery program and technology continues to emerge as a critical complement of the wellness experience. Aktiv’s design and planning expertise will now include guiding fitness facility operators and luxury home gym owners alike in their quest to expand the wellness space.

"Aktiv is thrilled to partner with Plunge, a company that shares our passion for prioritizing recovery as a key component of wellness," said Bryan Green, CEO and founder of Aktiv Solutions. "The demand for accessibility to cold water immersion in the fitness industry is growing rapidly, and we believe PLUNGE is the perfect partner to help expand the reach of our clients into this important category.”

The partnership signifies the need to support the growing footprint of recovery training related space allocation in step with the rise is fitness activity. While the fitness industry has primarily focused on exercise and nutrition, giving equal attention to recovery is essential for achieving optimal results and improving overall health and well-being.

Michael Garrett, co-founder of PLUNGE, expressed similar excitement, stating, "We are delighted to join forces with Aktiv Solutions to help integrate cutting edge spaces into fitness facilities looking to provide the tremendous benefits of cold water immersion to their clients. This is one further step in the advancement of making cold plunging as common as coffee. With Aktiv we can provide a greater level of collaboration with clients including leading hotels, corporations, and universities looking to expand their offerings in human wellness. It perfectly aligns with our 'all boats rise’ concept and we are excited for the future.”

About Aktiv Solutions 

At Aktiv, we Design The Exercise Experience. Aktiv's end-to-end solutions equip both commercial and residential fitness spaces with premium equipment and digital guidance powering today’s most sought after workouts. Our hero brand GYM RAX is the world’s leading fitness rigging solution for modular storage and equipment suspension.  Integrating the principles of functional fitness with the technical expertise of functional design is our calling. Aktiv’s mission is to establish safe and engaging health clubs, boutique studios, hotel gyms, corporate fitness centers, multi-family amenities, and beyond, while our clients deliver inspirational exercise experiences.

For more information, visit aktivsolutions.com.

About PLUNGE

PLUNGE is an innovative health and wellness company dedicated to helping people push and grow past their boundaries through cold water exposure. PLUNGE’s revolutionary Cold Plunge offers crystal clear, 39° water on demand without needing ice. This design allows you to seize the incredible health benefits of cold exposure anytime you wish. PLUNGE is a market leader in the growing industry of cold therapy and beyond.

For more information, visit plunge.com.

For media inquiries, please contact:

Jennie Zinchuk
VP Marketing
jzinchuk@aktivsolutions.com
310-559-9949 x 111