• Underscores ABC Financial’s commitment to help club operators accelerate growth in the competitive fitness market
  • Provides ABC with the leading solution to capture, nurture and convert prospective members and to identify and manage opportunities for upsell

LITTLE ROCK, AK & MELBOURNE, Australia—ABC Financial, the leading provider of technology and related services for the fitness industry, announced today that it has acquired GymSales, a leading international provider of fitness sales management tools.

The introduction of “GymSales powered by ABC” amplifies the company’s strategy to be the leader in holistic club management. GymSales provides intuitive tools that help capture, nurture and convert prospective fitness club members, as well as identify and manage upsell opportunities. Automated and trigger-based communications along with real-time insights improves overall sales performance.

“As competitive as the fitness market is, the combination of our experience with the member acquisition and upgrade capabilities developed by GymSales will provide sales staff with the tools needed to streamline and accelerate their sales success,” said Bill Davis, CEO of ABC Financial. “The fitness industry has enjoyed several years of strong growth and we look forward to accelerating future club growth with our expanded capabilities.”

The acquisition underscores ABC Financial’s continued commitment to the fitness market and promoting healthier lives by helping clubs put their members first. “This is the one of several steps we are taking to execute our strategy to remain the premier provider of solutions for fitness club operators,” said Davis.

“We are excited to be part the ABC family,” said Tristan Alexander, founder of GymSales, who will join ABC Financial as a Vice President of Product Management. “GymSales is known as the leader in this space. With the commitment from ABC to invest in and support GymSales, our clients will continue to enjoy enhancements and expanded capabilities. The integrated solution will provide everything fitness clubs need to create the best member and employee experience when prospects join a club or members sign-up for additional services.”

ABC clients can purchase GymSales powered by ABC as an add-on module to extend their existing capabilities with DataTrak. GymSales will continue to be available globally with integrations to other club management systems.

GymSales’ comprehensive module eliminates the need for multiple applications to complete the member acquisition process, performing tasks that previously required myriad programs and duplicate data entry. Its smart social media integration personalizes member communication and the efficiency and effectiveness of lead/sales management through its strong suite of analytics.

About ABC Financial

ABC Financial is the premier provider of software and related services for the fitness industry, and has built a reputation for excellence in support for clubs and their members. ABC is the trusted provider to boost performance and create a unique member experience for clubs of all sizes whether a multi-location chain, franchise or an independent gym. Founded in 1981, ABC helps 8,100 clubs and facilities across the United States, Canada, Mexico and Puerto Rico perform better and more profitably offering a comprehensive SaaS club management solution that enables club operators to achieve optimal performance. ABC Financial is a Thoma Bravo portfolio company, a private equity firm focused on investing in software and technology companies.