Board of Directors

Ahmar Azam is the Co-Founder and CEO of TriFit Limited, operator of TriFit Fitness Clubs. In addition to the HFA board, he also serves as the following:

• Independent Board Member of the Audit Committee of the International Cricket Council (ICC), since 2018;

• Honorary advisory board member of Tasdeeq.org - a disruptive technology platform to address crime in the blue-collar workforce, since 2020; and

• Audit Committee and Rem Com Board Member of Sehat Kahani, a disruptive telemedicine platform.

Formerly, Mr. Azam served as:

• An Independent Board Member of Gold's Gym International in Saudi Arabia from 2020-2021; and

• Honorary Middle East Advisory Board Member of the Institute of Chartered Accountants, England & Wales (ICAEW). 2017-2022.

Before establishing TriFit, Mr. Azam led Leejam Sports Company, as the CEO. He successfully led the IPO of Leejam in 2018. Under his leadership as the CEO, he helped grow the company to become one of the top 15 fitness chains in the world, with a market cap of USD $1.2 billion+.

Mr. Azam has over 25 years of professional experience. He spent the first 8+ years of his career in public accounting between the UK and the US. He is Big Four trained. Subsequently, he has served in various public-listed companies and other organizations holding key positions, such as Corporate Financial Controller for a US listed company, Head of Internal Audit for the largest listed real estate finance company in the US, EVP of an international bank in the US, and Partner in a leading finance & risk advisory consulting firm in the US. In 2011, he moved to Saudi Arabia as a CFO for a multi-billion dollar conglomerate. In 2014, he joined Leejam.

He is a Fellow Chartered Accountant from ICAEW. He also holds an Honors Degree in Accounting and Finance from the London School of Economics and Political Science in the UK.

He has been widely interviewed and published in various international magazines and newspapers: a cover story in “Club Business International”; Top CEO list in the “Khaleej Times”; and Top CEO list in Saudi Arabia by featuring in Business Year Magazine 2019. He is a frequent speaker at both leadership and fitness conferences and TV shows in Pakistan, Middle East, Europe, and USA.

He is happily married to his wife and they both enjoy spending time with their four lovely children.