Board of Directors
The Health & Fitness Association Board of Directors is an experienced, intelligent team of industry leaders. They are chosen to serve the association in particular and the fitness industry in general by providing guidance, strategic direction, and insight that has a lasting global impact.
Debbie Fiorella
24 Hour Fitness
California
Debbie is a highly accomplished executive and technology leader with over 25 years of experience and a proven track record of delivering large scale digital transformation programs. As Chief Technology and Digital Officer at 24 Hour Fitness, she oversees the company's technology, digital, and marketing strategy and drives innovation across all consumer channels to enhance the member experience.
Debbie is recognized for her ability to leverage emerging technologies and data-driven insights to create competitive advantages and drive business growth. She oversees all technology and marketing functions across the enterprise and is passionate about creating seamless customer journeys through the innovative use of technology.
Prior to joining 24 Hour Fitness, she served as Senior Vice President of Information Technology for Universal Studios Hollywood where among other responsibilities, she led the development and execution of the IT strategy for the opening of the Wizarding World of Harry Potter™. Prior to that, she spent 16 years at EarthLink, Inc., managing IT Services as VP of Enterprise Planning & Operations and VP of Information Systems.