THE HFA SHOW
A new era of global wellness
Your path to improving the physical and mental well-being of the communities you serve.
March 12-14, 2025 | Las Vegas, Nevada
A New Era of Global Wellness
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March 12-14, 2025 Las Vegas, Nevada
A new era of global wellness
The HFA Show is the place you need to be to hear the leading voices, make the connections, and find the tools you need to set yourself up as your community’s physical and mental wellness resource.
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Exhibitors showcasing the latest programming, equipment, and software
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Health and fitness industry professionals from around the globe
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Expert presenters and educational speakers
The HFA Show 2026
Join us in San Diego
At The HFA Show 2026, join health and fitness professionals from around the world to gain insights and inspiration from industry leaders, forge valuable connections, and acquire the tools and resources you need to take your business - or career - to the next level.
New 2025 Event
Hall of Fame Induction Ceremony
As a precursor to The HFA Show 2025, we honored our first class of six trailblazers who have revolutionized the health and fitness industry. Proceeds from this event went to the HFA Foundation, a 501(c)3 public charity that works to support health through exercise.
2025 keynote speaker
Alex Rodriguez
Alex Rodriguez is the Chairman and Chief Executive Officer of A-Rod Corp, an investment firm that backs world-class startups and partners with leading global companies across real estate, sports, and entertainment. While best known as one of the world’s greatest athletes (a 14x MLB All-Star and a 2009 World Series Champion with the New York Yankees), Alex is now an owner of the Minnesota Timberwolves and Lynx and leads a team of experts building high-growth businesses.
conference tracks
unlock performance
Get the most out of the conference by organizing your experience around any one of eight educational tracks. Each track features unique, informative sessions led by industry experts, designed to help your business thrive!
Retention & Experience
Maximize Client Loyalty & Satisfaction
Discover techniques to enhance the client experience, increase retention rates, and build lasting relationships through customer delight.
Leadership & Career Growth
Expand Your Horizons
Unlock your potential with leadership insights and career development strategies. Gain skills to lead effectively, navigate career transitions, and drive personal and professional growth.
Studio
Elevate Your Studio
Discover the latest trends shaping the boutique fitness industry, from the expansion of large franchised brands to the unique challenges and opportunities faced by independent, single-location studios.
Industry Partner
Explore The Supplier Network
Tune in to the research, equipment, and technology that is shaping the future of wellness.
Staff management
Build & Lead Your Team
Discover strategies for effective recruitment, team development, inclusive practices, and performance management to foster a motivated and high-performing team.
Sales & Marketing
Connect with Consumers
Learn to attract and retain clients, create compelling campaigns, and drive revenue with innovative strategies and proven techniques from club and studio owners, operators, and fitness professionals from around the world.
Research & Advocacy
Stay Ahead of the Curve
Analyze HFA’s industry-leading research on global wellness, price elasticity, and consumer trends. Learn more about HFA's powerful advocacy work on the local, national, and global stages, and how you can get involved.
Technology & Operations
Optimize Your Operations
Dive into tools and systems that enhance efficiency, streamline processes, and integrate technology to elevate your business performance.
Programming
Innovate Your Offerings
Create impactful fitness programs that engage and inspire. Learn to design, implement, and refine programs that meet diverse client needs and keep your offerings fresh and effective.
Retention & Experience
Maximize Client Loyalty & Satisfaction
Discover techniques to enhance the client experience, increase retention rates, and build lasting relationships through customer delight.
Leadership & Career Growth
Expand Your Horizons
Unlock your potential with leadership insights and career development strategies. Gain skills to lead effectively, navigate career transitions, and drive personal and professional growth.
Studio
Elevate Your Studio
Discover the latest trends shaping the boutique fitness industry, from the expansion of large franchised brands to the unique challenges and opportunities faced by independent, single-location studios.
Industry Partner
Explore The Supplier Network
Tune in to the research, equipment, and technology that is shaping the future of wellness.
Staff management
Build & Lead Your Team
Discover strategies for effective recruitment, team development, inclusive practices, and performance management to foster a motivated and high-performing team.
Sales & Marketing
Connect with Consumers
Learn to attract and retain clients, create compelling campaigns, and drive revenue with innovative strategies and proven techniques from club and studio owners, operators, and fitness professionals from around the world.
Research & Advocacy
Stay Ahead of the Curve
Analyze HFA’s industry-leading research on global wellness, price elasticity, and consumer trends. Learn more about HFA's powerful advocacy work on the local, national, and global stages, and how you can get involved.
Technology & Operations
Optimize Your Operations
Dive into tools and systems that enhance efficiency, streamline processes, and integrate technology to elevate your business performance.
AN UNMATCHED EXPERIENCE
Explore Las Vegas!
Whether you want to lounge poolside, walk the strip, visit a Michelin Star restaurant, or take in a show, there's so much to do and see in Las Vegas!
Customize Your Journey
Organize your conference experience around any one of eight educational tracks. Each track features unique, informative sessions led by industry experts, designed to help your business thrive!
Work Hard, Play Hard
Transition from educational insights and the buzz of the trade show floor to the energy of can't-miss special events like The HFA Show Kick-Off Party!
Relax and Recharge
Take advantage of engagement hubs throughout the convention hall and trade show floor. Meet members, HFA staff, and industry leaders. Take time to recharge and refocus so you can maximize all of the learning, networking, and business opportunities the show has to offer.
Work Up a Sweat
Try out the newest programming and equipment in exclusive early morning workouts hosted by HFA exhibitors.
Shape the Future
HFA members have the unique opportunity to participate in focus groups, get a behind-the-scenes look at HFA advocacy efforts and engage in thoughtful discussions with colleagues about the future of our industry.
Build Connections
Connect with colleagues from across our amazing global community. From the kick-off-party, to lounges, forums and meet-and-greets with industry leaders - The HFA Show is packed with opportunities to make new connections!
Maximize Your Membership
HFA members get discounted passes, exclusive meet-ups, and special invitations to networking opportunities. Plus the HFA team is on-hand to answer all of your questions and help you make the most of your membership.
Explore Las Vegas!
Whether you want to lounge poolside, walk the strip, visit a Michelin Star restaurant, or take in a show, there's so much to do and see in Las Vegas!
Customize Your Journey
Organize your conference experience around any one of eight educational tracks. Each track features unique, informative sessions led by industry experts, designed to help your business thrive!
Work Hard, Play Hard
Transition from educational insights and the buzz of the trade show floor to the energy of can't-miss special events like The HFA Show Kick-Off Party!
Relax and Recharge
Take advantage of engagement hubs throughout the convention hall and trade show floor. Meet members, HFA staff, and industry leaders. Take time to recharge and refocus so you can maximize all of the learning, networking, and business opportunities the show has to offer.
Testimonials from the Trade Show Floor
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Experiences
From Sunrise to Sunset
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- Morning Workouts
- Reception
Morning Workouts
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Vivamus lobortis nisi urna
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Donec odio. Quisque volutpat mattis eros. Nullam malesuada erat ut turpis. Suspendisse urna nibh, viverra non, semper suscipit, posuere a, pede. Donec nec justo eget felis facilisis fermentum. Aenean dignissim pellentesque felis.
Reception
consectetur adipiscing
Lorem ipsum dolor sit amet
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Donec odio. Quisque volutpat mattis eros. Nullam malesuada erat ut turpis. Suspendisse urna nibh, viverra non, semper suscipit, posuere a, pede. Donec nec justo eget felis facilisis fermentum. Aenean dignissim pellentesque felis.
Suspendisse urna
Nullam malesuada erat ut turpis
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Donec odio. Quisque volutpat mattis eros. Nullam malesuada erat ut turpis. Suspendisse urna nibh, viverra non, semper suscipit, posuere a, pede. Donec nec justo eget felis facilisis fermentum. Aenean dignissim pellentesque felis.
Schedule at a Glance
Built for Health & Fitness Leaders
Meet us in Vegas for inspiring keynotes, expert-led education, networking opportunities, morning workouts, and so much more.
We'll be announcing keynote speakers, session topics, and can't-miss events in the days leading up to the full schedule release.
Can't-Miss Events at The HFA Show
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Mar 128:00 - 9:00 AM
HFA Making Connections Orientation
5:00 - 6:00 PMWomen's Leadership Summit
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Mar 1310:00 - 6:00 pM
Trade Show Floor Opens
4:00 - 5:30 PMInternational Forums
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Mar 147:00 - 8:30 AM
Morning Workouts on the Trade Show Floor
8:45 - 10:00 AMKeynote Address & Award Presentation
Registration Options
Your Show, Your Way
1 Day, 2 Day, 3 Day
Conference + Trade Show
Plug in to everything The HFA Show has to offer!
- Keynotes
- Education Sessions
- Industry Partner Sessions
- International Forums
- Early Morning Workouts & Exercise Classes
- Trade Show Exhibits (March 13-14)
- The HFA Show Kick-Off Party
March 13 & 14
Trade Show Only
Two-day access to the trade show and select industry-partner-led educational sessions.
- Industry Partner Sessions
- Early Morning Workouts
- Exercise Classes
- Trade Show Exhibits
People Love this Event
“Walking into my first conference as a member, I knew that I was surrounded by so many other bright and motivated minds in our industry.”
Jennifer Azevedo
Director of Tennis and Pickleball, The Paseo Club
"I love the convention and the education sessions. I’ve learned a lot. I also enjoyed meeting with different vendors, getting ideas for my studio, software, equipment, you name it. I’ve met amazing people, and everyone is very positive and encouraging."
Khadijah Harmi
Owner, Julles
"Early in my career [The HFA Show] completely changed how I looked at managing people and set the standard for my leadership style from that point forward."
Adam Healy
General Manager, Waverly Oaks Athletic Club
“HFA unites top industry leaders and provides a platform to explore innovative products and services with industry partners and vendors … to keep you at the forefront of trends and best practices in the health and fitness industry.”
Maria Gonzalez
CEO, ClubFitness Greensboro
“Walking into my first conference as a member, I knew that I was surrounded by so many other bright and motivated minds in our industry.”
Jennifer Azevedo
Director of Tennis and Pickleball, The Paseo Club
"I love the convention and the education sessions. I’ve learned a lot. I also enjoyed meeting with different vendors, getting ideas for my studio, software, equipment, you name it. I’ve met amazing people, and everyone is very positive and encouraging."
Khadijah Harmi
Owner, Julles
"Early in my career [The HFA Show] completely changed how I looked at managing people and set the standard for my leadership style from that point forward."
Adam Healy
General Manager, Waverly Oaks Athletic Club
“HFA unites top industry leaders and provides a platform to explore innovative products and services with industry partners and vendors … to keep you at the forefront of trends and best practices in the health and fitness industry.”
Maria Gonzalez
CEO, ClubFitness Greensboro
Sponsors
Thank you to our incredible group of 2025 sponsors!
